Parramata Referees Welcomes Franky & Co as a New Three-Year Partner
The Parramatta District Rugby League Referees Association (PDRLRA) is delighted to announce that we have entered into a three-year sponsorship partnership with Franky & Co, a well-loved café and bakery brand with multiple locations across Sydney and a reputation for quality, community spirit, and delicious offerings.
This collaboration marks an exciting step forward for PDRLRA — bringing together sport, community, and local business in a way that benefits our referees, supporters, and the broader grassroots rugby league community.
About Franky & Co
Franky & Co is a café and patisserie brand known for its wide selection of cakes, donuts, patisserie items, light meals, and specialty coffee.
Some of the services and offerings Franky & Co provides:
- Cakes, donuts, tarts & pastries — a broad range of sweet treats for everyday enjoyment or celebration.
- Light meals & café fare — pies, sandwiches, breakfast options, sausage rolls, etc.
- Specialty coffee & café beverages — custom-blend coffee served across their stores.
- Multiple locations & delivery / pick-up options — Franky & Co has over 20 stores across Sydney and surrounding areas.
- Franchise opportunities — growing the brand footprint and bringing local businesses into their network.
Because of their strong presence in Sydney, recognised brand, and community appeal, they can bring local visibility and practical support to our Association.
Owners of Franky & Co, Frank and Tina, said, “Franky & Co is proud to announce a new partnership with the Parramatta District Junior Rugby League Referees. As an organisation deeply rooted in our local community, we’re thrilled to support a group that plays such an important role in grassroots sport.”
They went on to say “We believe this partnership is a natural fit many of our loyal customers and their families are closely connected to junior rugby league in the Parramatta area. We see firsthand how much passion, commitment, and effort goes into every weekend of footy, and we’re especially inspired by the young referees who keep the game fair, fun, and flowing.”
Frank said “As rugby league lovers ourselves, we admire the dedication these young officials show week in and week out. Through this sponsorship, we hope to not only support them directly but also help shine a spotlight on their efforts and bring a few more smiles to the kids — and parents — who make the game what it is.”
Tina said “We’re excited to be part of a growing district and to contribute in a small way to the journey of these aspiring referees. Here’s to a great season ahead!”
Why Franky & Co Is a Great Partner for PDRLRA
When seeking sponsors, we wanted organisations that bring more than just financial support — we wanted partners who share community values, local engagement, and a genuine interest in grassroots sport. Franky & Co fits that profile for the following reasons:
- Local presence & everyday relevance - Many of our referees, club members, families, and supporters live or travel through Sydney suburbs. Franky & Co stores are familiar, local, and approachable — making the partnership relatable to our community.
- Community and brand alignment - Franky & Co’s focus on hospitality, quality, and friendly service aligns well with the professionalism, consistency, and community nature of refereeing.
- Opportunities for mutual benefit - The partnership opens up cross-promotion — for example, signs or branding at match venues, co-branded events (e.g. “coffee with referees” days), or voucher-based promotions to our members and supporters in their stores.
- Long-term backing - A three-year term shows Franky & Co’s commitment to investing in local sport and supporting the referees who contribute so much behind the scenes.
What Our Referees & Community Can Expect
Over the course of this partnership, here are some of the benefits and activations you can look forward to:
- Parra Refs TV — Franky & Co naming rights to Parra Refs TV
- Branded presence & visibility — Franky & Co signage, banners, or branded materials at our events
- Member / referee offers — special discounts or promotions at Franky & Co stores for our referees, families, or club members
- Café activation events — meet-and-greets, fundraising coffees, or community days held in partnership
- Social media and storytelling — features about referees and local stories tied to Franky & Co, helping strengthen community connection
- Supporting referee development — part of the sponsorship contribution may go toward gear, training, or travel support for referees
