Parramatta Referees Announce Jericho Group as Naming Rights Partner

The Parramatta District Rugby League Referees Association (PDRLRA) is proud to announce a historic new partnership with Jericho Group, who have signed on as our Naming Rights Partner and official sponsor for the next three years.

Not only will Jericho Group take on this prestigious role, but they will also become the first ever Official Flag Sponsor in the history of our Association marking a new era of innovation and growth for Parramatta Referees.

About Jericho Group

Jericho Group is an integrated financial services firm that helps clients make confident decisions across three key divisions:

• Asset Finance — tailored funding for vehicles, equipment, and other business assets.
• Capital / Investments — solutions for structuring capital, investment strategies, and business growth.
• Insurance — protection and risk management for individuals and businesses.

What sets Jericho apart is their connected approach, ensuring clarity, alignment, and strategy across financial needs from funding to protection. Their client-centric philosophy means they aren’t just providing products, but long-term guidance and partnership.

Why Jericho Group Is the Right Fit for PDRLRA

Refereeing is about clarity, fairness, and confident decision-making. Jericho Group embodies these same principles in finance, making them the perfect Naming Rights Partner for PDRLRA.

Here’s why they stand out:

• Shared values: Their focus on helping people make confident, informed choices mirrors the way referees make decisions under pressure.

• First-ever flag sponsor: This historic step demonstrates Jericho’s willingness to innovate and support refereeing in new and meaningful ways.

• Commitment to community: Jericho Group is investing in grassroots sport, backing the referees who make rugby league possible every weekend.

• Long-term partnership: Their three-year commitment ensures stability and allows us to plan for the future with confidence.

What This Means for Our Members & Community

This partnership will have real impact for our referees and members:

• Funding and support for referee development programs, training resources, and pathways for juniors.

• The introduction of branded Jericho Group referee flags, the first of their kind in Association history.

• Enhanced visibility through Jericho’s support, bringing greater recognition to referees.

• Opportunities for our referees and community to engage with Jericho’s expertise in finance, investment, and insurance.